MADE AT THE ROYALS MELBOURNE FOR CAMPARI
Campari wanted to challenge Australians to be more experimental with cocktail creations. We created The Cocktail Studio, a place where we could celebrate the lifestyle and culture around the world of cocktails.
The challenge was to create a large amount of beautiful and engaging content in a very limited time frame. As the sole Producer on the project I worked closely with our in-house Filmmaker and Editor to produce 10 videos, 15 articles and a huge bank of stylised imagery and gifs from various photoshoots, prior to website launch.
We had an epic win at the start of the project and partnered with Australian chef George Calombaris (MasterChef Australia) and his experimental kitchen Press Club Projects to develop The Lab, one of our content series.
lauren kilby 