Made at AKQA Amsterdam for MINI global
We created and produced the global digital campaign for the launch of the New MINI 5-Door: Hyperdrive. The experience puts you in the cockpit and challenges you to guess which city you’re driving through with a fast-paced interactive game.
We delivered the concept, design and build of the game experience, teaser film, online display media, social assets. The team shot in 10 cities around the world: Buenos Aires, Paris, London, New York, Tokyo, San Francisco, Berlin, Rome and Chengdu.
As Senior Account Manager on the project I managed communication with the MINI global team along with the 8 markets we rolled the experience out to.
lauren kilby 