MADE AT AKQA AMSTERDAM FOR MINI GLOBAL
We created and produced the digital campaign for MINI’s most significant car launch in 10 years. A 3-phased digital campaign consisting of 3 mobile/desktop platforms, 4 mobile-first HTML5 games, 4 campaign films, 2 product films, 1 physical activation concept and a huge variety of online display media, print, eNewsletters and social assets.
The campaign was rolled out to 35 markets worldwide.
I was the sole account lead, reporting directly to the Managing Director. I led communication with the MINI global team and the marketing leads from over 35 markets. I worked closely with our creative team to ensure all outputs were as per the overall creative vision and also in line with the varying objectives of the markets.
lauren kilby 